Owning a website, you may know how important it is for users to interact with you and your brand. To hook up with visitors, your website should be user-friendly as well as simple. With the rapidly increasing trend of digital marketing, having an outdated website can lead to a negative impact on your business. Hence, there is a need for a website redesign from a proficient Web Design Company. The need for website redesigning arises if a business is altering its branding or having difficulty ranking high in searches. But still, many other reasons are fulfilling the need for website redesigning. The reasons may vary in terms of requirements, depending on the reason captured for website redesigning. The reasons described below then determine if your website just needs some changes and structure update or full redesigning.
Change in Target Audience
You may be targeting a specific user group with your website. But, with the release of a new service or product, you’re switching your target customers or marketing strategy. Each type of user that you’re targeting may have specific needs. So, a website redesign is needful from a leading Web Design Company like Clap Creative. Thus aligning your website according to the expectations of your audience.
Updating Brand Message
It’s vital to show a consolidated as well as consistent brand message throughout your website. The brand message includes slogans, tag lines, brand USP, and motto. All these are the critical factors that determine how your website reflects your brand as well as business. If your website lacks these core branding components, it gives a good reason to get your website redesigned.
Change in the Website’s Purpose
If there is a change in your website’s purpose, then it may require a website revamp. For instance, if your aim is to produce more lead generation content, you may need to reconstruct webpages to get more leads. In such a case, you don’t need to do a full website redesign while you just change the marketing goals. But, in some cases, you may need to hire a good Web Design Company for a full website redesign.
Getting Complaints from Users
Working with your customer support team is a perfect way to detect issues with your website. Your website structure and content strategy need optimization if your customer support team is getting calls complaining about the things like:
- I can’t find the “x” product.
- Your website is not opening on a mobile phone.
- I am unable to check out.
- Products are not adding up to the cart.
- Money got deducted but the order is still pending
- I can’t avail of the cashback offer
Change in Industry-Specific Trends
In this competitive world, you have to look that if your website design is as per current market trends. With industry-specific web design styles changing every few years, a website that is two to three years old will appear outdated if compared to a competitor website that is up to date having the latest design trends. So, if you think that competitors are taking advantage of just due to new trends, then you must go for a website redesign. It must be done by a Web Design Company like Clap creative, a well-known name in Web Design Los Angeles.
Outcomes of a Website Redesign
Website redesign not only improves your online presence but also boosts the conversion rate. Matching up with the latest trends, you will get the following benefits out of website redesign.
Enhanced user experience:
User experience relies on the website design. With website redesigning as per the latest trends, users will have a seamless experience on a website. Smooth website UI will deliver successful UX.
Get more attention:
A website redesign process must be SEO-centric. The more SEO-friendly features a website possesses, the more it will be able to upraise in major search engines. Thus getting more attention.
Mobile site optimization:
User-friendly mobile site optimization is the major goal of the website redesign process. Good connectivity, high download speed, and SEO in mobile sites is the best outcome of the website redesign for mobile device users.
Enhanced website performance:
With user-focused features, users can interact with the website smoothly. A quality designed website from an expert Web Design Company helps to develop trust among the visitors. Hence improving website performance.
Higher conversions:
An efficient website redesign can surely boost the conversion rate. When users visit a website, they see the features as their real-life benefits. Therefore, redesigning is a wise approach that helps in boosting conversion rates.
In the nutshell, a website redesign process helps in improving user experience with modern layouts as well as trending features. Here at Clap Creative, we provide the best solutions for Web Design Los Angeles with years of hands-on experience. We are the best Web Design Company providing top-notch website redesign solutions. Our professional website redesign services are sure to drive traffic to your website, increasing conversions. Our redesign services focus purely on boosting our clients’ online presence.
Original Source: https://www.clapcreative.com/need-for-website-redesign-from-a-web-design-company-in-2020/
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